What is a long tail keyword?
We define what is a long tail keyword and what this means to online publishers and marketers.
View ArticleLink Building in the Content Marketing Era
The real challenge to Content Marketing is writing content which is timeless. If you can truly put together a series of such content pieces, then you should be able to attract the attention of your...
View Article5 Ways to use Audience Interests in Google Analytics
Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can...
View ArticleFood for Thought: Series II
I had shared some noteworthy articles last month and decided that it’s a good habit to keep up. Search: Not Provided: What Remains, Keyword Data Options, the Future What happens to SEO efforts and...
View ArticleSetting up a blogger outreach programme
How to quickly setup an effective blogger outreach programme for your website.
View ArticleHow Re-marketing Works
I wanted to explain to a set of interns how remarketing in Adwords worked. An hour later, I realized that had I chanced upon this infographic by Google earlier, it would have saved my time!
View ArticleWhy to use GOSF Coupons
Great Online Shopping Festival is an exciting event; it is a Mecca for online shopping lovers. The GOSF 2014 is scheduled to start from 10th and better than the previous two edition. If you have been...
View ArticleCorrectly using the Read More tag
As a blogger who has been writing for the past 5 years or so, I was always confused about the Read More tag. This is a tag that you will find in your WordPress editor besides the Toolbar Toggle button....
View ArticleFood for Thought: Part V
Ever since Google Reader was shunted, I haven’t been able to settle on a RSS reader. I did try out multiple other services and I am currently using Digg’s reader. Not having a good RSS software kind of...
View ArticleAre Interstitial Ads “successful” due to fat-fingers?
Folks who have worked in launching mobile marketing campaigns would be familiar with the term Interstitial Ads. What are Interstitial Ads? Those pesky ads which take up the entire screen space in the...
View ArticleUsing Google Analytics to Power your Content Marketing Efforts
Three Google Analytics reports which will rock your Content Marketing efforts. Use these reports to check if your content marketing is working for you.
View ArticleNavigating through the Digital Matrix
This is a little late publishing this post (it should have been 2 years back), however, my appreciation of this map has improved, and I thought it would be a good time to talk about the Gartner Digital...
View ArticleCreating a Kickass Campaign #LikeAGirl
At a recent meeting where the think tank team of a large organization were talking about branding, I got to attend an extremely riveting talk by an ex-Ogilvy guy on his thoughts on branding. The...
View ArticleResponsibility and Liberty in Advertisements
Airtel recently (March 2016) launched a series of Television Commercials (TVCs) bringing out the benefits of it’s 4G network. This followed by a slew of Ads featuring the Airtel 4G Girl (if you don’t...
View ArticleBilkul Pakka ads by Flipkart are brilliant
The Bilkul Pakka ad campaign that was launched by Flipkart is a great way to get users to adopt to e-commerce.
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Is there a point to Social Media Management?
Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity...
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Are we over zealous on Remarketing?
One of the major shifts in online advertising that I have observed recently is the rampant use of re-marketing campaigns of late. What are remarketing campaigns? I like to think of remarketing...
View ArticleMarketing for India2
As someone who has been in the area of Digital marketing for the past few years (close to a decade now), it’s interesting to note and see how it has evolved. Right from the open market economics that...
View ArticleSolving the problem of Discovery
The real problem that Google solves, is the problem of availability. When you have a problem and are searching for the solution, Google provides you with a list of most likely content that can address...
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